31st July to 6th August - Weekly Blog: Research PESTEL

Dear,

After hearing the word PESTEL , I was quite confused as I never really understand what I was exactly so I took my time and first research the word of the meaning:

MEANING: PESTEL

A PESTEL analysis is a framework or tool used by marketers to analyses and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.

PESTEL stands for:

    P – Political

    E – Economic

    S – Social

    T – Technological

    E – Environmental

    L – Legal

After understanding the word, I started to transfer every letter into the LV company, as you can see in my report on Page 17. 

Eva
xo