4th September to 10th September- Weekly Blog: 4P’s Place

 Dear all, 

Today I want to speak about the 3 chapter of the 4 P's  

Marketing is about putting the right product, at the right price, at the right place, at the right  time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in situations where the actual transaction doesn’t happen on the  web, the initial place potential clients are engaged and converted is online. General marketing seeks to create broad distribution channels opening more stores or selling through non-department store outlets such as mail order and volume retailers. On the other hand Louis Vuitton, bags are only offered through limited distribution channels. One might go as far as to say that Louis Vuitton innovated a method of selling that amounts to controlling place and not using channels that cannot be controlled.

Locations

Today, Louis Vuitton has mor then 460 stores in 65 dirffrent countireis around the wolrd, all the locatios are attracted to urban area which are suited to their brand image and establish stores. Just in London LV has 6 different sales points, in 6 different locationa apporiated to the consumer tribes.(see page 23)