19th to 25th June - Weekly Blog: Market Research
Dear Diary,
This week I was focusing on the Luxury market and finding out the brand what could be intressted for my Case Study.
by the end of the week I had three driffrent favorite brands:
Why those three:
Gucci: I think i can speak for everyone out there, at the moment GUCCI is THE brand in the market, after Alessandro Michele got appointed as the creative director + designer at Gucci the whole coperate designe changed and brand strategy changed
Louis Vuitton: Every women in the world want to have at least one LV bag in her life. I mean that means something I think, if there is one Brand in the world which is constantly inovating but still keepin the amazing heritage in their process than it is LV. and since Nicolas Ghesquière was annonced as the creative direcotr in 2013 a lot changed. I mean looking at the last launch of the collarboration from Surpreme x LV, it was absoutly amazing. Worldwide the whole collection was sold out whiin 3 days.
Dior: Since I saw the exibitiion in paris I feld in love with the new DIOR , Maria Grazia Chiuri is trying to reach out to the customer of tomorrw and that is the generation Millenium. Her collection is as well very political focused and she really tries to empower womanes in every way. So that was as well of the argument why I would love to wirte about DIOR.
But at the end I chose LOUIS VUITTON, as I think this brand provided in the past 160 years, always a new desire to Love the brand and that not just for one consumer tribe, for all of us.
So in my next chapters you can follow up with me and find out more about this amazing brand.
xo
Eva
This week I was focusing on the Luxury market and finding out the brand what could be intressted for my Case Study.
by the end of the week I had three driffrent favorite brands:
Why those three:
Gucci: I think i can speak for everyone out there, at the moment GUCCI is THE brand in the market, after Alessandro Michele got appointed as the creative director + designer at Gucci the whole coperate designe changed and brand strategy changed
Louis Vuitton: Every women in the world want to have at least one LV bag in her life. I mean that means something I think, if there is one Brand in the world which is constantly inovating but still keepin the amazing heritage in their process than it is LV. and since Nicolas Ghesquière was annonced as the creative direcotr in 2013 a lot changed. I mean looking at the last launch of the collarboration from Surpreme x LV, it was absoutly amazing. Worldwide the whole collection was sold out whiin 3 days.
Dior: Since I saw the exibitiion in paris I feld in love with the new DIOR , Maria Grazia Chiuri is trying to reach out to the customer of tomorrw and that is the generation Millenium. Her collection is as well very political focused and she really tries to empower womanes in every way. So that was as well of the argument why I would love to wirte about DIOR.
But at the end I chose LOUIS VUITTON, as I think this brand provided in the past 160 years, always a new desire to Love the brand and that not just for one consumer tribe, for all of us.
So in my next chapters you can follow up with me and find out more about this amazing brand.
xo
Eva
